Rooted in Charlotte. Built on Relationships. Driven by Service.

Who We Are

For over three decades, 1st Choice Insurance Advisors has helped families and businesses across the Southeast protect what matters most. We’re not a national chain or a high-volume agency—we’re your neighborhood insurance team. Independent by design. Personable by choice.


From day one, our mission has stayed the same: offer experienced, honest guidance and make the insurance process feel like a conversation, not a transaction.

Why Boutique Service Matters

Bigger doesn’t mean better—especially when it comes to something as personal as insurance.


We keep our service hands-on and our relationships close. That means no call centers, no cookie-cutter policies, and no runaround. Instead, you get:


  • Direct access to licensed advisors who know your name
  • Guidance that’s based on your needs—not a quota
  • Faster answers and fewer hoops to jump through
  • Coverage that feels like it fits—because it does

Our Southeast Roots

We’re proud to serve communities across the Southeast. From the Carolina coast to the foothills, from small towns to growing metro areas—we understand the unique risks, needs, and opportunities that come with living and working in this region. When you're with 1st Choice, you’re backed by a team that knows the Southeast inside and out—and brings that knowledge to every policy we write.

Meet the Team

Real People. Real Service. Really Good at What We Do.

Peter E Frank

President

David Lavelle

Vice President

Trevor Pauldine

Commercial Insurance Producer

Caroline Frank

Customer Service Representative

Let’s put people back at the center of insurance.